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Top 10 best SEO tools that you must use to rank higher on Google

Mastering SEO can be hard, especially if you are just starting. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on the list. We have reached out to over 30+ SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.

In this article, we will tell you about the 10 best SEO tools that you use for google ranking.

Why use SEO tools

SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the internet. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie.

If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually but that soon becomes overwhelming and raises the risk of the reports being inaccurate.

Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.

Best SEO tools

1.  Ahrefs Webmaster Tools

It is one of the most recommended SEO tools online. It is only second to Google when it comes to being the largest website crawler. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. This tool also allows you to see your site’s organic keyword ranking as well as who’s linking to you.

After running an audit, it also suggests areas where you can improve your internal linking which helps boost your rankings in search engines.


2. Moz Pro  SEO software

SEO software Moz Pro keeps popping up as one of the best SEO tools that experts use. Some specialists raved about how Moz was always up to date despite Google’s, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free Moz Bar toolbar that you can download to see your website’s metrics while browsing any page

3. SEM Rush Marketing  SEO tool

Marketing SEO tools like SEM Rush tend to be fan favorites in the SEO community. Expert love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain; analysis, which allows you to easily compare your website to your competitors.

4.  Answer the public Free SEO tool

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this SEO tool to create content around keywords like fitness, yoga, running,  exercise, etc.

5. Screaming Frog SEO  log file Analyser

Screaming is considered one of the best SEO tools online. They love how much time they save by having this tool analyze your website super fast to perform site audits. Every person we spoke to said the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building.

6.  Google Search Console

Google Search Console gives you a taste of what the most used search engine thinks of your website. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions, and average ranking positions, submit sitemaps, and more. If ranking in search engines like Bing and Yandex is important to you, then take note that they have their own “search console” too.

7.  KW finder SEO keyword tool

An SEO keyword tool like KW Finder helps you with long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP. Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric.


8. Uber suggests keyword tracking tools

Uber Developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool.

9. Spy Fu Free SEO tool

This tool has an amazing premium version, and many of our experts raved about its free features. If you’re just starting, you can easily grow into paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. It’s one of the most detailed SEO analysis tools on the market.

10.  Site Liner SEO Analysis tool

Site liner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you will be able to scan your entire website to find duplicate content, broken links, size, speed, etc. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.


The best SEO tools on this list are gold. They give you insights that would otherwise take ages to generate. That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, taking what you’ve learned from these SEO tools, and making adjustments.

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