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Why website loading speed is important for SEO of your website?

Author: Published on: Published in: SEO

Nowadays, many buyers, customers, and target audiences are always online leading to every business having a website. Unfortunately, digital consumers can also be quite impatient. Maintaining a rapidly loading website is an increasingly crucial factor for user and search engine optimization.

It’s good to assume that a website’s loading time is important. We conclude that slow sites have SEO issues and usability because we know that users hate waiting for web pages to load and that Google uses site speed as a factor for its search rankings. Google considers page speed a crucial ranking factor influencing a website’s position in organic search results.

This article explains why a website’s loading speed is important for SEO.

Website Loading Speed:

Website speed refers to the speed at which each webpage is downloaded from its hosting server and displayed in a user’s web browser. Page load time is the time it takes to display all of a webpage’s content in a user’s browser after they’ve clicked on the site. Website loading speed is very crucial for the technical resolution of a website. Optimizing website speed will help you boast your rankings on Google.

Google has indicated that page speed and website speed are one of the signals used by its algorithm to rank pages. The faster the pages can be loaded means Google can crawl more at one time.

Importance of website speed for SEO:

load speed is important for SEO because it is a key determining factor for Google’s algorithm. Slow sites turn visitors away. Fast sites provide good user experiences for your visitors, and Google will rank those sites higher than slow-loading ones.
we have three reasons why website speed is important.

1. Speed affects the SEO rankings of a website:

Google made it very clear that they operate by speed obsession for every product on the web. Google’s former head of web spam has officially admitted that Google considers fast load speed as a positive ranking factor. Google has also clarified that website owners should not compromise content quality or relevancy to make web pages faster.

Thus, for websites to rank well on Google teams must ensure that web pages are optimized enough to load faster. Higher rankings lead to growth in organic traffic which is very important for businesses.

2.  Speed affects Conversation:

Website performance has a large measurable effect on conversation rates. Studies have consistently shown that fast page speed will result in a better conversation rate. In other words, we say the quicker a webpage loads, the more likely a user is to perform the targeted action on that webpage.
 Google penalizes websites with low page load speed. More important is that customers or visitors will stop returning to such sites or bounce when pages take too long to render. This results in the loss of potential customers and revenue.

3. High speed ensures an impressive user experience:

Making sure your product is useful, learnable, memorable, effective, efficient, desirable, delightful, and accessible is a good place to start. when visitors or customer opens the website for the first time, they expect it to load quickly within 3 seconds so first impressions are vital for businesses on the web. Speed plays a decisive role in how audiences perceive a brand on the web.

It is human tendency to consider a faster website more professional and reliable.  A  slow website is mostly annoying for users. Most users bounce immediately and prefer visiting other faster websites to meet their requirements. Turning around that negative impression can be very challenging.

Conclusion:

It is important to know how fast your website is. You can use Google’s recommended link to do so. Some factors affect your website’s page load speed. Some factors are in your control but many require outside expertise, so the speed of your website is very important if you want your site on top.

author

I'm Amna Sohail working as a Senior content writer at Weseoinsights. I've 1+ years of experience in Content writing, Copy writing and Ghost writing etc. I've worked closely with the on of the top marketing experts in Asia, that helped me create top quality SEO content that really converts.

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