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What are Backlinks and Why they are Important in SEO?


When you are thinking about search engine optimization (SEO) it is important to look at all of the aspects that make up a successful strategy content, keywords, meta tags, and backlinks. Backlinks are the most popular ways used by most YouTubers bloggers, and content writers recently.
The backlink is generally hosting your website link or its references to the link on other popular websites. In this article, we will discuss Backlinks and their importance.

What is a Backlink:

Backlinks are links from one website to a page on another website. If someone links to your site then you have a backlink from them but If you link to another website, then they have a backlink from you.
Backlinks also knowns as in-bound or on-way simply link that point to your website from another website. The best part of backlinks is that they help promote your site or blog just by being hyperlinks to you from another source.

Backlinks and SEO:  

Backlinks affect SEO and your search engine results page ranking. Search engines use algorithms to gather information and rank pages. They use spiders and bots to crawl your site for content and backlinks. Search engines aggregate the relevance and volume of all of the pages linking to your site which impacts your page rank. So the main point is better the backlinks, the better your SERP.

Why are Backlinks important in SEO

Backlink building is an essential part of SEO because search engines use them to help determine the relevance and authority of a page. Search engines decide how important a page is by the use of backlinks. However, not all backlinks are of equal value. Search engines evaluate backlinks based on the quality of the website giving the links rather than the number of backlinks your website has.

Backlinks improve your ranking because they show value. After all, the more high-quality backlinks you have, the higher your pages can rank on search engines. They help your brand get discovered online. When popular sites link back to your website then you can get more referral traffic from people already interested in the topics you’re discussing. This allows more potential customers to enter the marketing funnel.

what are backlinks

Backlinks help three main things:

1. Ranking:

Search engines like Google see backlinks as votes of confidence. The more votes your web pages have the more likely they are to rank for relevant search queries.

SEO assists your website to rank higher in the search engine allowing more people to find it when they search for specific terms. You can attract more traffic to your websites by creating backlinks from authorized websites, either from the sites that are linked to you or from search engines.

2. Discoverability:

Search engines find new and unique content by revisiting pages that already know about to check for new links. Search engines revisit popular pages more often than unpopular they may discover your content faster if you get backlinks from popular pages. In simple if you have a higher page rank you can bring more focus traffic to your site’s search engine results.

3. Referral traffic:

Referral traffic describes the people who come to your domain from other sites without searching for you on google. Backlinks exist to point people to useful resources. That’s why they are clickable. When someone clicks on a link to your website you get referral traffic.

Backlinks can aid in the promotion of your company. People are more likely to believe in your goods or services if they find links to them from trusted websites or bloggers. This is because they trust the people promoting your expertise and in this case having the backlink of your website. You can leverage others’ influence and advertise your company easily through backlinks.

What makes a Good Backlinks:

Not all backlinks are created equal. When analyzing link quality, look for the following:

1. Relevance

2. Authority

3. Traffic

4. Placement

5. Follow vs. No followed

6. Anchor text

7. Unique


Websites that have great content and links can expect to rank in the top positions of Google while websites that have great content and no links can go up to the first page of Google. Backlinks can give your website the extra push it needs to get to the top and enjoy the benefits of 24/7 nonstop organic traffic.

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