In today’s world, most people expect to find whatever they need at the top of Google search results. If your website ranks at the top of the search engine results page so it is much easier to attract new customers and visitors to your business.
Creating a solid search engine optimization strategy is the most valuable investment you can make for your business or blogging.
Search Engine Optimization, more commonly referred to as SEO, is the most crucial aspect of marketing.
As such, if you’re working to market your business or your blog, you need to know what SEO means and the rules and ways of SEO success.For more information about SEO and how to deal with it in your marketing efforts, refer to the following SEO introduction for beginners.
WHAT IS SEO?
The process of improving your site to increase its visibility is when people search for services or products related to your business on google.
if you have better visibility in search results then more likely you are to gain attention, you have more visitors, and you attract people and existing customers.
3 DIFFERENT TYPES OF SEO:
- On-page SEO: Anything on your web pages – Blogs, product copy, web copy.
- Off-page SEO: Anything away from your web pages and website that helps with your SEO Strategy- Backlinks.
- Technical SEO: Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
ON PAGE SEO:
On-page SEO is what you can do on the page itself to improve its ranking It tells google all about your website and your business.
The on-page SEO factors are those components that occur on your website. These are the things on which you have complete control, implying that you can work to improve these factors over time by following the best practices for SEO. On-page SEO is vital to search engine optimization (SEO) because it helps Google understand what each piece of content on your website is about.
WHY IS ON PAGE SEO IMPORTANT:
It is an important part because it tells google all about your work on the website and how you provide value to your visitors and customers. If your ON PAGE SEO is not in place then you won’t even begin to rank for your target keywords. This should show how much on-page SEO is important.
It is also known as “on-site SEO” which is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing internal links, title tags, content, and, URLs.
Let’s check the on-page SEO factors that can assist you with improving your search ranking:
Title Tags are one of the most important factors of on-page SEO It makes sense too. It is important to make your title tag both user-user-friendly keyword heavy. This is your chance to let everyone know exactly what your page is about which is very helpful for customers.
The meta description on your site tells the search engine a little bit more about what the page is about. This also tells your human visitors to better understand what the page is about and if it’s relevant or not. It should include your keywords and give enough details to the visitors what about the page is about.
• Near the beginning of the title place your primary keywords.
• Keep the title around 55 or 60 characters.
• Avoid all caps in your title tags.
• Give each page a unique title.
• Include your primary keyword in your meta description.
• Keep the meta description to 155 characters.
• Craft your meta description so that it accurately describes the pages.
Heading tags are another very important ranking factor. Google has mentioned that all tags and headings are equally important. Using multiple headers (H1 tag, H2, H3, H4, etc.) on your pages helps with SEO in several ways.
Product and category descriptions explain clearly what your product is. When writing them, you want to include the keywords you’ve gathered in your research which is very important for visitors.
Building internal links or hyperlinks to other content on your websites can help search engines get familiar with your website.
For example, if you are writing a post about the value of a particular product or service, you can link to that particular product or service in your blog.
Internal linking also improves your site’s SEO by helping search engines find new content and new ideas. Plus, the anchor text you use for your links tells search engines related to the content about what they should expect from the destination page and how it relates to the linking content.
Structured data is very specific on-page SEO code you put on your pages that helps Google to understand the content. There are some formats for structured data:
• Local business info
• Star ratings
• Job postings
Images name and ALT text:
Images also need to optimize SEO. If you are using images on your site or inside your blog content, you will also need to include your keyword for the image name and alt tag. This will help search engines better understand your images, which may show up when using image search for a specific keyword or phrase.
When strategically setting your SEO keywords and phrases on your pages, it’s essential to avoid over-optimization. Google and other search engines will ban your page if it observes too many keywords have been used throughout the content.
Use real words:
Use real words instead numbers and characters that some management content pumps out and gets wrong.
Keep your structure short and easy for search engines to understand. if your paragraph is long and you use different letters and numbers that does help them to understand the page. If they understand beer, they are more likely to click the search result.
We can talk about all the on-page optimization factors, but what it comes down to is making sure that search engines and users can understand what your page is about. This can be done by including keywords and variations in important areas on your website.
The most important part of on-page optimization is using relevant keywords without keyword stuffing. One last thing to remember is that you only need to use your keywords a few times within your content to nail down the on-page optimization. Knowing the importance of on-page SEO will help your entire website rank better.